To Build or Buy Assignment Example | Topics and Well Written Essays - 1250 words

To Build or Buy - Assignment Example The food items which are unique and entirely different from the competitor’s coffee shop would be included. There would be no sale of alcoholic beverage as the business as a theme of healthy food .There would be more of vegetable salads and fruit salads on the menu. A brand image would be created so that there would be a great impact on the consumers. A brand image would be created by giving an apt name to the coffee shop. The name would be â€Å" natura coffee shop†. This would give a touch of nature and healthy image to the business. The name of the shop is different from the Deli and can attract customer due to curiosity. It also aligns with the food sold in the coffee shop. The price of food will be reasonable as people stay away from organic food because they are expensive. The portion would be bit more and that would be a good competitive strategy to win over â€Å"Ohio Deli†. People are always gets attracted to food that deliver much more than what they pay for. As per (Miles, 2014) â€Å"Quick-service consumers, now more than ever, want to get more for their dollar, and quite often the bigger the portion the better†. The theme of the coffee shop would also be organic as we would use any synthetic decoration in the coffee shop except from the appliances. The ambience would be entirely different from â€Å"Ohio Deli†. The coffee shop would have promotional offers which would like to entertain the customer potential. The staff of the coffee shop would be young and extra polite. They would be trained to be exceptional for customer service. We also would provide food and atmosphere which is hygiene and free of pollution. A quick service will be another strategy which would keep the interest of customer in the coffee shop. Many a times customer hesitate to come back if the service is slow as the customer are employee who come for breakfast and lunch. We would introduce loyalty cards to impress the customer s