Narrative Technique of Sula Essay Example for Free

Narrative Technique of Sula Essay Although Sula is arranged in chronological order, it does not construct a linear story with the causes of each new plot event clearly visible in the preceding chapter. Instead, Sula uses juxtaposition, the technique through which collages are put together. The effects of a collage on the viewer depend on unusual combinations of pictures, or on unusual arrangements such as overlapping. The pictures of a collage dont fit smoothly together, yet they create a unified effect. The pictures of Sulas collage are separate events or character sketches. Together, they show the friendship of Nel and Sula as part of the many complicated, overlapping relationships that make up the Bottom. Morrison presents the novel from the perspective of an omniscient narrator one who knows all the characters thoughts and feelings. An omniscient narrator usually puts the reader in the position of someone viewing a conventional portrait or landscape rather than a collage. (In such situations, the viewer can perceive the unity of the whole work with only a glance.) To create the collage-like effect of Sula, the omniscient narrator never reveals the thoughts of all the characters at one time. Instead, from chapter to chapter, she chooses a different point-of-view character, so that a different persons consciousness and experience dominate a particular incident or section. In addition, the narrator sometimes moves beyond the consciousness of single, individual characters, to reveal what groups in the community think and feel. On the rare occasions when it agrees unanimously, she presents the united communitys view. As in The Bluest Eye and Jazz, the community has such a direct impact o n individuals that it amounts to a character. In narrative technique for Sula, Morrison draws on a specifically modernist usage of juxtaposition. Modernism, discussed in Chapter 3, was the dominant literary movement during the first half of the twentieth century. Writers of this period abandoned the unifying, omniscient narrator of earlier literature to make literature more like life, in which each of us has to make our own sense of the world. Rather than passively receiving a smooth, connected story from an authoritative narrator, the reader is forced to piece together a coherent plot and meaning from more separated pieces of  information. Modernists experimented with many literary genres. For example, T. S. Eliot created his influential poem The Wasteland by juxtaposing quotations from other literary works and songs, interspersed with fragmentary narratives of original stories. Fiction uses an analogous technique of juxtaposition. Each successive chapter of William Faulkner novel As I Lay Dying, for instance, drops the reader into a different characters consciousness without the direction or help of an omniscient narrator. To figure out the plot, the reader must work through the perceptions of characters who range from a seven-year-old boy to a madman. The abrupt, disturbing shifts from one consciousness to another are an intended part of the readers experience. As with all literary techniques, juxtaposition is used to communicate particular themes. In Cane, a work that defies our usual definitions of literary genres, Jean Toomer juxtaposed poetry and brief prose sketches. In this way, Cane establishes its thematic contrast of rural black culture in the South and urban black culture of the North. Morrison, who wrote her masters thesis on two modernists, Faulkner and Virginia Woolf, uses juxtaposition as a structuring device in Sula. Though relatively short for a novel, Sula has an unusually large number of chapters, eleven. This division into small pieces creates an intended choppiness, the uncomfortable sense of frequently stopping and starting. The content of the chapters accentuates this choppy rhythm. Almost every chapter shifts the focus from the story of the preceding chapter by changing the point-of-view character or introducing sudden, shocking events and delaying discussion of the characters motives until later. In 1921, for example, Eva douses her son Plum with kerosene and burns him to death. Although the reader knows that Plum has become a heroin addict, Evas reasoning is not revealed. When Hannah, naturally assuming that Eva doesnt know of Plums danger, tells her that Plum is burning, the chapter ends with Evas almost nonchalant Is? My baby? Burning? (48). Not until midway through the next chapter, 1923, does Hannahs questioning allow the reader to understand Evas motivation. Juxtaposition thus heightens the readers sense of incompleteness. Instead of providing quick resolution, juxtaposition  introduces new and equally disturbing events. Paradoxically, when an occasional chapter does contain a single story apparently complete in itself, it too contributes to the novels overall choppy rhythm. In a novel using a simple, chronological mode of narration, each succeeding chapter would pick up where the last one left off, with the main characters now involved in a different incident, but in some clear way affected by their previous experience. In Sula, however, some characters figure prominently in one chapter and then fade entirely into the background. The first chapter centers on Shadrack, and although he appears twice more and has considerable psychic importance to Sula and symbolic importance to the novel, he is not an important actor again. In similar fashion, Helene Wright is the controlling presence of the third chapter, 1920, but barely appears in the rest of the book. These shifts are more unsettling than if Shadrack and Helene were ancestors of the other characters, generations removed, because the reader would then expect them to disappear. Their initial prominence and later shadowy presence contribute to the readers feeling of disruption. The choppy narration of Sula expresses one of its major themes, the fragmentation of both individuals and the community. Sula. New York: Knopf, 1973. Rpt. New York: Penguin, 1982

Jamaica Kincaids essay On Seeing England for the first Time

Jamaica Kincaid's essay On Seeing England for the first Time "It's shit being Scottish! We're the scum of the fucking earth! Some people hate the English. I don't. They're just wankers. We're the ones what were colonised by wankers. We couldn't even pick a decent bunch of people to be colonised by." -Irvine Welsh, Trainspotting The cultural ties to empire are not so easy to efface as the political ones. This is perhaps one of the most important lessons the world has learned from the mass movement towards independence on the part of European colonies in the past half-century. Even we Americans, more than two hundred years after having rejected the British monarchy and all it stands for, are forever poking our noses in the supermarket tabloids to find out what crisis either Diana or Fergie is embroiled in this week. Have we progressed so little? Don't we owe it to ourselves to pay our own culture the tribute which is its due? This is one of the many questions that Jamaica Kincaid's essay, "On Seeing England for the first Time," raises. Being a "colonial" herself, she is forever being forced to question where her cultural loyalty should lie. Is she first and foremost an Englishwoman? An African? An Antiguan? Kincaid's essay is an attempt to come to terms with her own identity by exploring the influence of a colonial culture on her daily life as a child as well as on her education. She inundates the reader with "English images," just as she was once inundated with them as a schoolgirl. We sicken of the surfeit of imagery just as she must have when every waking moment, an image of England somehow wormed its way into her consciousness. "Made in England . . . those three words . . . ran through every part of my life, no... ...e United States for some years, she has maintained her Antiguan citizenship. Her writings, including "On Seeing England for the First Time," are all examinations of her own past and her cultural identity. Even though she has left her island home, she is actively engaged in a struggle to achieve a synthesis of what is English and what is African in her origins. Through her writings, Kincaid attempts to assert her present self-an Antiguan woman-and all that her present self signifies. Perhaps such a synthesis-or even just the struggle for it-is the best that any of us can hope for. Works Cited Gordimer, Nadine. "Where Do Whites Fit In?" Hoy and DiYanni. 292-298. Hoy, Pat C. II and Robert DiYanni, eds. Encounters: Readings and the World. 1st ed. New York: McGraw-Hill, 1997. Kincaid, Jamaica. "On Seeing England for the First Time." Hoy and DiYanni. 351-360. Jamaica Kincaid's essay On Seeing England for the first Time Jamaica Kincaid's essay On Seeing England for the first Time "It's shit being Scottish! We're the scum of the fucking earth! Some people hate the English. I don't. They're just wankers. We're the ones what were colonised by wankers. We couldn't even pick a decent bunch of people to be colonised by." -Irvine Welsh, Trainspotting The cultural ties to empire are not so easy to efface as the political ones. This is perhaps one of the most important lessons the world has learned from the mass movement towards independence on the part of European colonies in the past half-century. Even we Americans, more than two hundred years after having rejected the British monarchy and all it stands for, are forever poking our noses in the supermarket tabloids to find out what crisis either Diana or Fergie is embroiled in this week. Have we progressed so little? Don't we owe it to ourselves to pay our own culture the tribute which is its due? This is one of the many questions that Jamaica Kincaid's essay, "On Seeing England for the first Time," raises. Being a "colonial" herself, she is forever being forced to question where her cultural loyalty should lie. Is she first and foremost an Englishwoman? An African? An Antiguan? Kincaid's essay is an attempt to come to terms with her own identity by exploring the influence of a colonial culture on her daily life as a child as well as on her education. She inundates the reader with "English images," just as she was once inundated with them as a schoolgirl. We sicken of the surfeit of imagery just as she must have when every waking moment, an image of England somehow wormed its way into her consciousness. "Made in England . . . those three words . . . ran through every part of my life, no... ...e United States for some years, she has maintained her Antiguan citizenship. Her writings, including "On Seeing England for the First Time," are all examinations of her own past and her cultural identity. Even though she has left her island home, she is actively engaged in a struggle to achieve a synthesis of what is English and what is African in her origins. Through her writings, Kincaid attempts to assert her present self-an Antiguan woman-and all that her present self signifies. Perhaps such a synthesis-or even just the struggle for it-is the best that any of us can hope for. Works Cited Gordimer, Nadine. "Where Do Whites Fit In?" Hoy and DiYanni. 292-298. Hoy, Pat C. II and Robert DiYanni, eds. Encounters: Readings and the World. 1st ed. New York: McGraw-Hill, 1997. Kincaid, Jamaica. "On Seeing England for the First Time." Hoy and DiYanni. 351-360.

Reverse Innovation Essay

Abstract Historically multinational enterprises have geared there product offerings to the developed world. These same products were then often toned down in aspects of quality and or features and offered to emerging economies. However, often these products did not meet the needs, demands or wants of customers in emerging economies. Thus, to prevent a disruption of product offering and market control multinational enterprises need to look to new product ideas developed for emerging economies rather than handed down to these economies. Enter the ideals of reverse innovation and the ways in which multinationals can meet these needs. The paper will focus on the reverse innovation concept, identify â€Å"need† gaps within emerging economies and bringing together examples of multinationals and startups that have benefited from reverse innovation. Keywords: Reverse Innovation, Multinational National Enterprise, Need Gaps Reverse Innovation In the early part of 2009 Logitech, a leading manufacturer of wireless computer peripherals was at the top of its game. Offering a variety of wireless input devices ranging from the low-end models to high priced multifunctional models Logitechs’ marketing team assumed that it had its bases covered across the consumer market. However, Logitech had missed one key component of an effective global business-marketing plan; a complete understanding of how consumers in both the developed and emerging markets would use their products. In emerging markets such as China, the demand for wireless peripherals was focused on low cost and long range, the opposite of the peripherals that Logitech offered to the market. This lack of understanding pushed Logitech out the wireless peripheral market and allowed much smaller competitors, who understood the needs of customer, to take over the market share in China and other emerging markets. As presented by Trimble (2012), â€Å"reverse innovation helps leaders and managers see what it means to develop in emerging markets first, instead of scaling down rich-world products, to unlock a world of opportunity† (para.2).To be truly effective and successful at reverse innovation  companies must largely change the way that they think. Instead of inventing new products for developing countries, companies should look to the needs of the country and develop products that fit. Schachter, identifies five â€Å"needs† gaps that differentiate emerging markets from rich countries. These gaps include infrastructure gap, performance gap, sustainability gap, regulatory gap and the preference gap (Schachter, 2012). This paper will focus on these five need gaps, establish how each can potentially benefit a company and how each add to a company’s ability to meet the need of its markets. Further each of the needs gap will be referenced to current industry leaders and new start-ups including firms such as John Deere, General Electric, Microsoft, PepsiCo and Diagnostics for All. In addition to the bridging of the needs gaps of emerging countries to major companies this paper will also look at the how companies can benefit from entering a marginalized market General Electric and Infrastructure Gaps In the developed world, global business often takes for granted the infrastructure that is in place. New products can be developed in the in rich countries with the assumption that a solid and reliable infrastructure is in place (Govindarajan, 2012). In emerging economies, businesses must not make such assumptions and plan new products to accommodate the different environments. General Electric has made several leaps and bounds in new product development in which they have taken in to consideration the infrastructure in emerging economies. Two of the key products that General Electric has developed using the strategy of reverse innovation include hand-held electrocardiogram devices and PC-based ultrasound machines (Layne, 2009). Both products are geared towards emerging markets in which the current infrastructure is unable provide suitable alternatives. These products will further reach parts of rural emerging markets that traditional equipment would take many years to reach. Understanding the challenges of infrastructure needs in emerging markets has played out quite well GE. From According to General Electric (GE) (2009), â€Å"GE’s revenues outside the United States soared from $4.8 billion, or 19% of total revenues, in 1980 to $97 billion, or more than half  of the total, in 2008† (Para. 2). Professor Govindarajan, of Harvard School of Business, further relates that while this growth rate is increasing GE is only skimming the surface of potential emerging market growth (General Electric, 2009). Microsoft Corporation and the Performance Gap The speed at which technology grows continues to accelerate at an astounding rate. This growth is not limited the developed world, emerging economies are also growing and the need for software to accommodate this growing market is increasing. However, buyers in the developing world cannot demand the sky-high levels of performance that developed countries are accustomed (Govindarajan, 2012). It is for this reason that the Microsoft Corporation has developed â€Å"starter software† geared to a demographic that needs certain outcomes from their software but require a price point that is acceptable for the relative income. To bridge the performance gap in emerging countries, a global business must revamp its attitude concerning product lineups. Rather than managing products with a good-better-best approach, reverse innovation points to the needs of the consumers and develops a product that meets consumer demands. According, to Govindarajan (2012), â€Å"it is impossible to design to that radical ratio if you begin with the existing offering. The only way to get to an entirely new price-performance curve is by starting from scratch (Para. 11). Thus, by starting from scratch Microsoft’s Starter Software created an offering that met the real needs at a realistic price. John Deere and the Sustainability Gap One of the major challenges of emerging economies is need to balance the product development and the environmental concerns associated with the products. As noted by Govindarajan (2012), â€Å"If the 5.8 billion of the world’s poor consume and produce goods in ways that are environmentally unsound, the results will be catastrophic for poor countries – and for the planet† (Para.20). The John Deere Corporation is a great example of how global business can influence the sustainability of emerging economies. When entering the Indian market, John Deere looked at the current state of  agriculture production in the country and decided to start from scratch on the new models for the country. Deere typically produced large tractor models, geared to handle large tracts of land, which burned large amounts of fuel. This concept was not sustainable in India, a country that typically farmed on smaller tracts of land and that did not have access to readily available fuel distribution that would be required for higher output (Balakrishnan, 2012). Thus Deere’s product offering called the Krish, a 35 horsepower low consumption model, has been a success and Deere now considers its Indian operations a center of excellence. Govindarajan (2012) states, â€Å"The only way poor countries can sustain economic growth is through â€Å"green† solutions† (Para. 19) Deere’s work in India truly represents this thinking. PepsiCo and the Preferences Gap As stated in previous sections one of the key parts of reverse innovation is the understanding of consumer needs. Every country in the world has its own sets of tastes, its own habit and its own rituals – successful reverse innovators such as PepsiCo understand this concept. As stated by Govindarajan (2012), â€Å"PepsiCo is developing new snack foods based not on corn (ubiquitous in the rich world), but on lentils – hardly a food most Americans grow up eating† (Para. 23). PepsiCo has been able to not only identify the product needs and wants of the emerging economy but it also was able to bring â€Å"trickle up† product promotion to other countries including Australia and New Zealand (Kaul, 2012). By designing products that fit with the preferences of the society they are designed for, global business leaders, are able to open new doors for revenue. Further once these social trends are established they can help to close the preference gaps that exist between undeveloped and developing economies. Eventually these social norms will bridge the differences between the two economies and merging marketing styles that are acceptable to both consumer markets. The Regulatory Gap and Diagnostics for All Diagnostics for All is a small Boston startup that has developed a paper-based diagnostic tested for sweat, blood, urine, and saliva (Wright, 2012). This simple test has substantial impact on the ability to meet the  needs of individuals in emerging economies, especially those consumers in rural areas. Diagnostics for All had multiple reasons for choosing to first release its products in emerging economies rather than typical developed markets. One of these reasons is largely referenced to the regulatory gap between developed and undeveloped economies. As noted by Wright (2012) â€Å"Despite the attractiveness of such a solution for the developed world, Diagnostics For All chose to commercialize in the developing world so as to sidestep the painstaking Food and Drug Administration (FDA) approval process† (Para. 4). Diagnostics for All, usage of emerging economies regulatory gaps, should not be construed as way to cheat the system and get unsafe innovations fast tracked. Rather regulatory gaps when used as in the case of Diagnostics for All enjoy the advantages of lower friction and faster progress. Govindarajan (2012) notes, â€Å"in making this observation, we do not mean to suggest that low levels of regulation in an emerging market are either a good thing or a bad thing; it simply is what it is, and it may sometimes provide an advantageous medium for certain innovations† (Para. 18). Reverse Innovation and Marginalized Markets The five gaps noted above represent the challenges that global business must recognize when entering new and emerging markets throughout the world. These gaps are the reason that capturing opportunities in the poor world means starting from scratch, and reverse innovation is what can be call clean slate innovation (Govindarajan, 2012). However, some industry thinking presents the ideals that marginalized markets do not warrant enough potential to justify the investment. Yet when consideration is given to the actual size of the markets, this thinking has to be reconsidered. One company that truly represents the ideology of reverse innovation in marginalized markets is Tata, manufacture of the Nano, the world’s most affordable car. The Nano was not a trimmed down version of another automobile made for another market. Rather the Nano was developed for the Indian market with Indian design requirements featuring clever designs to meet the needs of the market. As stated by Govindarajan 2012, â€Å"the Nano will  make car ownership possible for 65 percent more Indians of the middle class, all of them eager for a safer alternative to motorbikes† (Para. 29). Conclusion There are many reasons that multinational enterprises should practice reverse innovation, but most importantly is the need to protect their investments. If MNE’s fail to practice reverse innovation, local companies will and the innovations that they create will eventually influence the financial well-being of the MNEs. Further MNE’s success rate for reverse innovation will be much higher if the five need gaps are met. By developing an attitude of ground up engineering and focus on the needs, wants, and interests of the host countries reverse innovation can become a win-win situation for all parties involved. As noted by (2012) â€Å"the new reality is that the future is far from home† (Para. 19). IF MNE’s do want remain competitive through the practice of reverse innovation, the must be just as interested about the problems of the emerging countries as they are about the problems of rich countries. References Balakrishnan, R. (2012, April 19). Professor Govindarajan speaks on reverse innovation & how different it is from ‘jugaad’. The Economic Times. Retrieved November 2, 2012, from http://140.234.17.9:8080/EPSessionID=7199bf3ac2fa789d6d5b354eb6e83ee/EPHost=search.proquest.com/EPPath/pqcentral/docview/1002436214/fulltext?accountid=13979 General Electric. (2009, September 22). Reverse Innovation: How GE is Disrupting Itself. Retrieved from GE Reports: http://www.gereports.com/reverse-innovation-how-ge-is-disrupting-itself/ Govindarajan, V. (2012, September 1). Reverse Innovation: A Global Growth Strategy that could Pre-empt disruption at home. Strategy and Leadership. Retrieved November 02, 2012, from http://ehis.ebscohost.com.ezproxy.sckans.edu/ehost/detail?vid=3&hid=114&sid=464200e6-81f9-4713-8506-4d71ffdcb55a%40sessionmgr14&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=fb4602ab&AN= Kaul, V. (2012, April 16). ‘Reverse Innovation is Not Optional. It is Oxygen’: Q & A: Vijay Govindarajan. DNA: Daily News & Analysis. Retrieved November 1, 2012,

What Is Ku Klux Klan - Free Essay Example

Sample details Pages: 1 Words: 362 Downloads: 5 Date added: 2019/10/31 Category History Essay Level High school Tags: Ku Klux Klan Essay Did you like this example?   The 19th centry Klan was originally organized as a social club by Confederate veterans in Pulaski, Tennessee in 1866. They apparently derived the name from the Greek word kyklos, from which comes the English circle. Klan was added for the sake of alteration when the KKK emerged. Don’t waste time! Our writers will create an original "What Is Ku Klux Klan?" essay for you Create order The organization quickly became a vehicle for Southern white underground resistance to Radical Reconstruction. The Klan members (the altered klan) looked for restoration of white supremacy thorough intimidation and violence aimed at black free men.What did the members of the Ku Klux Klan stand for?Nathan Bedford Forrest, a former Confederate cavalry general and slave trader, who was born in 1821, served as the KKKs first grand wizard, or leader-in-chief.At first, the group focused as much on intimidating Northern carpetbaggers as on putting down the newly freed slaves. Members made their own costumes, usually featuring white robes, masks and conical hats. They were designed to induce terror and to hide their identities.   By 1869, the KKK regularly engaged in wanton destruction of property, assaults and murder, prompting Forrest, a moderate, to seek in vain to disband the organization. Masked men shot into houses and burned them, sometimes with the occupants still inside. They drov e successful black farmers off their land.Where the Ku Klux Klan stands today But perhaps most significantly, the Klan helped redefine what it meant to be patriotic. Supporting unions made you a shill for socialism. Defending the rights of immigrants or black people made you a sell-out. Meanwhile, fairly common symbols of patriotism, like honoring veterans and respecting the flag, took on unmistakably racist overtones. You could not critique the governments military policy or refuse to sing the national anthem without being seen as un-American.   It would be foolish to claim that the Klan entirely succeeded. Too many other Americans have fought too hard to make sure that patriotism could be embodied by another set of actionsnot least the right to protest. But understanding the second Klans success at combining racism with the symbols of democracy helps explain why, when the Star Spangled Banner blares before kick-off and the military jets fly overhead, so many Americans today would rather take a knee.