New Service Ideas ( based upon changing Consumers and Markets) Article

New Service Ideas ( based upon changing Consumers and Markets) - Article Example Try to find articles that have a focus on consumers or consumer groups and how they are changing. DON’T pick articles on new products or services- pick a broader consumer or environmental trend- make sure it is a major, not a minor trend- and that it is in the U.S. (we are not focusing on other countries for this assignment- it may be a Global trend- that’s OK, but must be ‘trending’ in the US too.) 2) Then answer the question "HOW are these trends important to marketers of services?" How will they Impact some services? (1/2 page). Focus on SERVICES, not products- and how this trend will impact Services in General- what unique elements of services will be impacted by this trend (like restaurants, or bars, or airlines, or hotels†¦etc) 3) Finally, take a stab at developing TWO NEW (2) Services or Service Extensions (Wal-Mart having child-care; Target decorating college dorm rooms) that would capitalize and be successful because of this trend. Cool examples in past of new services: â€Å"Elder Universities† (for seniors); Airlines for adults only (no babies/ children); Nightclubs for older women (cougars); Cruise Lines for Disabled People; Spa for Asian Americans; Evangelical Christian Dating or Cruise Line, Vacations where you can take your dog†¦.etc. (1/2 to 2/3 page for EACH service idea). Turn in a copy of the two articles with your 2-2.5 page write-up (hint- good magazines/journals to look in are American Demographics, Advertising Age, Business Week/Forbes/ Fortune, and Wall Street Journal. One of the major social trends that is developing in America is assimilation of immigrants and young generation adapting to cultures from different cultures. For instance, more kids of young generation are exploring new avenues of socializing and even dating. More than ever, groups of different nationalities and religions are intermixing, which is